How did tentree start?

Updated 1 month ago by Shawn McIntyre

Trees were rooted in our founders’ storylines from the very beginning. At the ages of 16 and 17, brothers Kalen and Derrick Emsley started a tree-planting business focused on offsetting carbon emissions for a variety of companies.

Not long after, in 2011, Kalen and David Luba, tentree’s co-founders, were hiking in the heart of Hawaii, when the idea of tentree was formed. They were inspired by their beautiful surroundings and driven by the need to protect it. By combining their desire to make an impact and their belief that environmentalism should be inspiring and inclusive, they created tentree. Enter the world’s first environmentally progressive brand where for every item sold, ten trees would be planted. A brand not merely focused on reducing its negative impact, but on creating a positive impact.

Today, tentree inspires a new generation to embrace social and environmental responsibility. With more than 42 million trees planted, a global community numbering in the millions, and distribution expanding from North America to Europe and beyond, tentree is on a mission to change the world — 10 trees at a time.


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