Why don't you just plant trees and not sell clothing?

Updated 2 years ago by Shawn McIntyre

We love the idea of planting trees without selling clothes but that model simply isn't sustainable. It costs money to plant trees and to hire people in developing areas to help with planting. As this social aspect is part of our model, we need a source of income to offset the costs. This becomes increasingly important as we grow. Plus, we think our clothes look pretty good!


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